Ameyoko Shopping Street

Tokyo’s former black market, still a bargain haven


Tokyo, the bustling capital city of japan, is known for its high cost of living. From luxurious hotels to high-end fashion boutiques, everything seems to come with a hefty price tag. However, amidst this expensive landscape, there is a hidden gem that offers bargain deals on almost everything – Ameyoko. Located in the heart of Tokyo, Ameyoko is a vibrant shopping street that continues to thrive as a haven for bargain hunters. In this article, we will explore the history, attractions, and unique shopping experiences that await visitors in this bustling marketplace.

Getting to know the neighborhood

Ameyoko Shopping Street, affectionately known as “Ameyoko,” is situated under the elevated railway line that connects JR Ueno Station and Okachimachi Station. Spanning over 500 meters, this bustling marketplace is a hub of activity, attracting locals and tourists alike. Although it has evolved into a popular shopping destination, its origins can be traced back to the post-World War II era when it served as a black market. People who worked for the Occupation forces would obtain various goods from the soldiers and sell them here. Over time, it transformed into a thriving marketplace, offering a wide range of products at affordable prices.

Don’t Miss

When exploring Ameyoko, there are several attractions that you should not miss. One unique experience is witnessing the tatakiuri at the chocolate vendor near the Ueno end of the street. Tatakiuri, which literally means “bang-selling,” is a fascinating method of selling chocolates. The vendor hits boxes with a stick as he sells them, adding them to the buyer’s bag until it’s full. Regardless of the number of chocolates added, the bag is sold for a fixed price of 1,000 yen. This interactive and entertaining way of selling chocolates is a must-see for visitors.

Another highlight of Ameyoko is the abundance of sports supplies available at discounted prices. Many stores offer cheap sporting goods, and visitors can even negotiate the prices further. It’s important to note that these are genuine branded products, albeit from previous seasons. So, if you’re looking for a bargain on sporting equipment, Ameyoko is the place to be.

Additionally, Ameyoko is known for its fruit vendors who sell a variety of fruits on sticks. From melons to strawberries and pineapples, you can find a wide selection of fresh and seasonal fruits. These fruit sticks make for a delicious and healthy snack while exploring the vibrant marketplace. Moreover, if you’re visiting friends or family, consider buying them the famous crab, salmon roe, or matsutake mushrooms, which are always appreciated as gifts. These items are often cheaper at Ameyoko compared to other stores, making it a great opportunity to buy local delicacies at a bargain price.

How to Get There

Reaching Ameyoko is convenient thanks to its strategic location. The marketplace is accessible by train, with the JR Yamanote Line providing direct access. In addition, the Keihin-Tohoku Line and the Ginza, Hibiya, Oedo, and Keisei subway lines also connect to Ameyoko. This excellent connectivity ensures that visitors can easily reach the bustling marketplace from various parts of Tokyo.

Shopping at Ameyoko

Now that we have explored the history and attractions of Ameyoko, let’s delve into the shopping experience that awaits visitors. Ameyoko is a treasure trove of various products, including clothing, accessories, cosmetics, electronics, and more. The marketplace is divided into different sections, each specializing in specific types of goods. This division allows visitors to navigate easily and find exactly what they are looking for.

One of the most popular sections at Ameyoko is the clothing and fashion district. Here, you can find a wide variety of trendy apparel, both for men and women, at affordable prices. From casual wear to formal attire, there is something to suit every taste and style. Moreover, the district is known for its vast selection of accessories, including jewelry, watches, bags, and shoes. Whether you’re looking for a statement necklace or a stylish handbag, you’re sure to find it here at a fraction of the price you would pay at high-end boutiques.

Another thriving section of Ameyoko is the electronics district. Here, you can find a wide range of electronic goods, including smartphones, laptops, cameras, and audio equipment. The prices at Ameyoko are often significantly lower than retail stores, making it an ideal destination for tech enthusiasts and bargain hunters. However, it’s essential to ensure that you purchase from reputable sellers to avoid counterfeit or low-quality products.

Apart from clothing and electronics, Ameyoko also houses numerous food stalls and restaurants. These establishments offer a wide range of local and international cuisines, allowing visitors to indulge in a gastronomic adventure. From traditional Japanese street food like takoyaki and yakitori to international favorites like pizza and kebabs, there is something to satisfy every palate. Moreover, the food stalls often offer generous portions at affordable prices, making it a popular spot for both locals and tourists.


In conclusion, Ameyoko Shopping Street in Tokyo continues to be a haven for bargain hunters and a vibrant hub of activity. Despite its origins as a black market, it has transformed into a bustling marketplace that offers a wide range of products at affordable prices. Whether you’re looking for trendy fashion items, electronic gadgets, or delectable street food, Ameyoko has it all. So, the next time you find yourself in Tokyo, be sure to visit Ameyoko and experience the excitement and bargains that await you in this unique shopping destination.

Address And Maps Location:

4/6 Ueno, Taito-ku, Tokyo-to

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