Heading 2: Introduction to TAGTHAi Pass
TAGTHAi Pass is a digital tourism pass introduced by Thai Digital Platform Social Enterprise Co., Ltd. and KASIKORN Business-Technology Group (KBTG) in collaboration with the Tourism Authority of Thailand (TAT). This digital pass aims to upgrade tourism-related services in the Thai tourism industry and provide an added sales and distribution channel. The TAGTHAi Pass will allow tourists to make just one payment to access meticulously selected tourism-related services, including attraction passes, restaurants, travel-related services, spa and health services, and many more benefits. This initiative not only benefits tourists but also small tourism operators by serving as a sales and distribution channel, helping them generate a new revenue stream in preparation for the return of tourists in the ‘new normal’ lifestyle.
Heading 3: The Need for Upgrading Tourism-related Services
The COVID-19 pandemic has posed significant challenges for the tourism industry worldwide, and Thailand is no exception. As the country prepares to welcome back tourists amid the ‘new normal’ lifestyles, there is a need to make adjustments and improve service potential. One of the key areas of focus is to maintain higher hygienic standards and ensure seamless and contactless travel. The use of a tourism digital platform like TAGTHAi Pass can pave the way for these necessary adjustments and enhance management efficiency in the Thai tourism industry.
Heading 3: The Collaboration between TAT and Other Organizations
Mr. Yuthasak Supasorn, Governor of the Tourism Authority of Thailand (TAT), emphasizes the importance of collaboration between TAT and other organizations in promoting the TAGTHAi application. This collaboration is essential in building the business ecosystem and Big Data in the system. By leveraging the online system, TAT can assess the results and develop marketing tactics to ensure that Thai tourism grows in the right direction and effectively meets consumers’ needs. The online system also serves as a new sales channel for small travel business operators such as owners of tourist attractions, restaurants, museums, and others, allowing them to reach a wider base of tourists via the TAGTHAi application.
Heading 2: The Role of TAGTHAi Application
The TAGTHAi application is a one-stop tourism service platform for Thai tourism businesses. It provides comprehensive travel-related services and connects tourists to the booking system for airline tickets and accommodations. The application is currently used by more than 180,000 Thai and foreign tourists, making it a popular choice for travel planning and information.
Heading 3: Features and Benefits of TAGTHAi Pass
The TAGTHAi Pass, a digital travel card, is a new addition to the TAGTHAi application. It allows tourists to plan their trip with the lowest cost and tailor their trip to their specific needs. The pass offers different types, each catering to different travel preferences. These passes have been meticulously selected by local residents to ensure that tourists enjoy the most convenient services and the best value-for-money deals from various participating business partners.
In addition to benefiting tourists, the TAGTHAi Pass serves as a digital sales channel for small operators in the tourism industry. This allows them to gain greater access to new customers and expand their reach. By joining forces with the TAGTHAi application, small travel business operators can enhance their potential and thrive in the digital era.
Heading 3: Ensuring Data Security and Tourists’ Confidence
The TAGTHAi application takes into account the confidentiality of personal data in accordance with the Personal Data Protection Act and the General Data Protection Regulation of the EU. This commitment to data security helps to gain tourists’ confidence and ensure secure use of the TAGTHAi application. Tourists can trust that their personal information will be protected while enjoying the convenience and benefits offered by the app.
Heading 2: The Role of Technological Innovation
Technological innovation plays a crucial role in helping Thai operators in the tourism industry reach out to tourists worldwide. The TAGTHAi app, supported by advanced digital technology, offers a new and all-in-one travel experience characterized by greater convenience and unique local charms. With the support of TAGTHAi Pass, operators can offer a myriad of services and benefits to tourists, enhancing their travel experience and making Thailand an attractive destination.
Heading 3: Opportunities for Sustainable Growth
TAGTHAi Pass and the overall TAGTHAi application present an important opportunity for all parties in the tourism industry to join forces and steer Thai tourism towards the digital era. By embracing digital platforms and utilizing technological advancements, Thai tourism can grow more sustainably and welcome back both Thai and international tourists. This digital transformation not only benefits tourists but also contributes to the overall growth and development of the Thai tourism industry.
In conclusion, the introduction of TAGTHAi Pass marks a significant step towards upgrading tourism-related services in Thailand. This digital tourism pass, coupled with the TAGTHAi application, offers a comprehensive platform for both tourists and small tourism operators. Tourists can enjoy the convenience of accessing various tourism-related services with just one payment, while small operators can leverage the digital platform to reach a wider customer base. With the collaboration between different organizations and the support of technological innovation, Thai tourism is poised to thrive in the ‘new normal’ lifestyle and usher in a sustainable future.
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