Agoda Collaborates with Tourism Authority of Thailand (TAT) to Boost Tourism Economy and Support Sustainable Tourism Development in Thailand

Heading 2: Agoda and Tourism Authority of Thailand (TAT) Partnership

The strategic partnership between Agoda and the Tourism Authority of Thailand (TAT) is aimed at revitalizing the tourism economy and promoting sustainable tourism initiatives in Thailand. This collaboration marks another milestone in the longstanding partnership between the two organizations, with the goal of attracting even more tourists to the country. Under this partnership, Agoda and TAT will work together on various initiatives to encourage domestic travel and showcase the diverse beauty of Thailand.

Heading 3: The Grand Discovery Thailand Campaign

One of the key initiatives of the partnership is the ‘Grand Discovery Thailand’ campaign, which focuses on promoting tourism to secondary cities and provinces in the country. This campaign serves as a catalyst for the collaboration between Agoda and TAT. Its objective is to highlight the cultural richness and natural splendor of these lesser-known destinations, while also driving economic growth and sustainable tourism practices.

The campaign offers a 20% discount on accommodation, up to 1,000 THB, for travelers in secondary provinces every day and in primary provinces from Monday to Friday. By providing this incentive, the campaign aims to assist accommodation partners during the low season, promote income redistribution, and highlight small and medium-sized hotels in secondary cities across Thailand. Travelers can find more information about the campaign on the Agoda website.

Heading 3: Ongoing Campaigns

In addition to the Grand Discovery Thailand campaign, Agoda and TAT will collaborate on existing campaigns such as the “Amazing Thailand Grand Sales.” By leveraging their combined expertise, including Agoda’s cutting-edge technology, the two organizations aim to promote travel, attract visitors, and boost local economies. These ongoing campaigns will continue to showcase the beauty and diversity of Thailand to both domestic and international tourists.

Heading 3: Cooperation on Sustainable Tourism Development

Agoda, in partnership with TAT and the Ministry of Tourism and Sport (MOTS), hosted a sustainability training program under the Global Sustainable Tourism Council (GSTC) umbrella. The training aimed to empower hoteliers from around Thailand with the knowledge and tools to adopt more sustainable practices in their operations. This initiative supports the broader goal of promoting sustainable tourism in Thailand.

Furthermore, Agoda’s “Community Based Tourism Support Initiative,” launched in 2022, has been dedicated to enhancing the skills and capabilities of local tourism businesses. Through this initiative, more than 1,500 volunteer hours have been dedicated to empowering five communities across Bangkok, Samut Prakan, Prachuap Khiri Khan, and Suphan Buri. Moving forward, Agoda and TAT will continue their partnership to expand these two initiatives, fostering a more inclusive and sustainable tourism future for Thailand.

Heading 2: Statements from the Officials

Heading 3: Mr. Nithee Seeprae, Deputy Governor for Digitalisation, Research and Development, Tourism Authority of Thailand

Mr. Nithee Seeprae expressed his excitement about partnering with Agoda, citing the company’s technological prowess as a key factor in promoting the wonders of Thailand and creating memorable experiences for travelers. He emphasized that through this partnership, they aim to highlight the cultural richness and natural splendor of secondary and primary cities, while also driving economic growth and sustainable tourism practices.

Heading 3: Damien Pfirsch, Chief Commercial Officer of Agoda

Damien Pfirsch, the Chief Commercial Officer of Agoda, expressed his delight in partnering with the Tourism Authority of Thailand (TAT) on various initiatives to boost domestic travel and support the tourism industry. He highlighted Thailand as one of their most exciting markets and their major operations center, making them proud to be able to help travelers explore and experience the beauty and diversity of the secondary and primary cities in Thailand.

Heading 2: Conclusion

Through their strategic partnership, Agoda and the Tourism Authority of Thailand (TAT) aim to create a positive impact on the tourism industry in the country. Their collaboration focuses on driving domestic travel, supporting local communities, and championing sustainable practices. Travelers can take advantage of attractive deals offered through Agoda’s technologically advanced platform to explore a wide range of accommodations across Thailand’s secondary and primary cities. With their combined efforts, Agoda and TAT are committed to fostering a more inclusive and sustainable tourism future for Thailand.

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