SHA standard for New Normal Tourism Experience and Safety

Amazing Thailand Safety & Health Administration (SHA) Project: Elevating Tourism Industry Standards and Safety Measures

In response to the global COVID-19 pandemic, the Ministry of Tourism and Sports, the Tourism Authority of Thailand (TAT), the Ministry of Public Health, and various government and private sectors involved in the tourism industry have collaborated to establish the Amazing Thailand Safety & Health Administration (SHA) project. This initiative aims to encourage businesses in the tourism industry to adapt to the “New Normal” lifestyle, enhance sanitation measures, and improve overall standards. The SHA certificate represents the readiness of tourism entrepreneurs to prioritize the well-being of their customers and service recipients by implementing stringent sanitation measures.

Heading 2: The Importance of SHA Certification
The SHA certification holds significant importance in the tourism industry as it ensures that businesses have taken appropriate steps to prevent the spread of COVID-19. By complying with the sanitation measures outlined by the SHA, entrepreneurs can build trust and confidence in their customers. This certification acts as a testament to the establishment’s commitment to providing a safe and healthy environment for visitors.

Heading 3: Compliance with Sanitation Measures
To obtain the SHA certification, businesses must adhere to a set of strict sanitation measures. These measures include frequently disinfecting high-touch surfaces, providing hand sanitizers in accessible locations, enforcing social distancing protocols, and conducting regular temperature checks for staff and visitors. By implementing these measures, businesses demonstrate their commitment to maintaining a safe and hygienic environment for all.

Heading 3: The Role of SHA in Rebuilding Tourism Industry
The tourism industry has been significantly impacted by the COVID-19 pandemic, with travel restrictions and safety concerns leading to a decline in tourist arrivals. The SHA certification plays a vital role in rebuilding the industry by instilling confidence in both domestic and international travelers. Tourists can now identify establishments that have received the SHA certification, ensuring they are visiting safe and secure destinations.

Heading 2: The Benefits of SHA Certification
Obtaining the SHA certification offers numerous benefits for businesses in the tourism industry.

Heading 3: Customer Trust and Confidence
The SHA certification helps businesses build trust and confidence among their customers. Travelers prioritize their safety and well-being, and by displaying the SHA certification, establishments can assure visitors that they have taken all necessary precautions to ensure a safe experience.

Heading 3: Competitive Advantage
In an increasingly competitive market, having the SHA certification gives businesses a significant advantage. Travelers are more likely to choose establishments that prioritize their health and safety, resulting in increased bookings and revenue for certified businesses.

Heading 3: Collaboration and Networking Opportunities
The SHA project brings together various stakeholders in the tourism industry. By participating in the certification process, businesses have the opportunity to collaborate and network with government agencies, industry leaders, and other certified establishments. This collaboration can lead to new partnerships, promotional opportunities, and shared knowledge to further enhance the tourism industry.

Heading 2: SHA Certification Categories and Services
The SHA certification covers a wide range of services within the tourism industry.

Heading 3: Restaurants and Accommodations
Restaurants and accommodations that have received the SHA certification demonstrate their commitment to providing safe dining experiences and hygienic accommodations. These establishments follow strict sanitation protocols to ensure the well-being of their guests.

Heading 3: Attractions and Transportation
Tourist attractions and transportation services play a crucial role in the tourism industry. SHA-certified attractions prioritize visitor safety by implementing strict sanitation measures and crowd control protocols. Similarly, transportation services ensure passenger safety by adhering to social distancing guidelines and maintaining a clean and sanitized environment.

Heading 3: Travel Agencies and Souvenir Shops
Travel agencies and souvenir shops have also embraced the SHA certification. These establishments prioritize the safety of their customers by providing sanitized equipment, enforcing social distancing measures during tours, and offering safe and hygienic souvenir options.

Heading 3: Health and Beauty Centers
Health and beauty centers, such as spas and salons, have implemented stringent sanitation measures to ensure the safety of their clients. SHA-certified establishments prioritize cleanliness, staff training, and the use of high-quality sanitization products.

Heading 3: Shopping Centers and Sport for Tourism
Shopping centers and sport facilities have also obtained the SHA certification, ensuring a safe and secure environment for visitors. These establishments follow strict hygiene protocols to protect the health and well-being of their customers.

Heading 3: Meeting/Theater/Entertainment Venues
Meeting venues, theaters, and entertainment venues have implemented comprehensive safety measures to protect both performers and attendees. By obtaining the SHA certification, these establishments assure visitors of their commitment to providing a safe and enjoyable experience.

Heading 2: Finding SHA-Certified Services
Tourists can easily find SHA-certified services by visiting This website lists over 15,000 service agents across ten different categories. By utilizing this platform, travelers can plan their trip with confidence, knowing that they are selecting establishments that prioritize their safety and well-being.

The Amazing Thailand Safety & Health Administration (SHA) project serves as a crucial initiative in elevating the standards and safety measures within the tourism industry. The SHA certification provides reassurance to both domestic and international travelers, ensuring that they can enjoy their experience in Thailand with peace of mind. By complying with the sanitation measures outlined by SHA, businesses demonstrate their commitment to maintaining a safe and healthy environment for all. Through collaboration and networking opportunities, SHA-certified establishments can contribute to the overall growth and recovery of the tourism industry in Thailand.

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