Oharaimachi

Traditional shopping area leading to japan‘s most sacred shrine

Introduction:
Oharaimachi, located in Ise, Mie Prefecture, is a traditional shopping area leading to Ise-jingu Shrine, the most sacred shrine in Japan. This old-fashioned street, about a kilometer long, is home to dozens of interesting shops and restaurants. After exploring the winding paths through the woods on the grounds of Ise-jingu Shrine, visitors can spend some time wandering Oharaimachi and immerse themselves in the authentic atmosphere of a traditional Japanese town.

History of Oharaimachi:
Oharaimachi gained fame thanks to its location in front of Uji Bridge, just outside the entrance to Ise-jingu Shrine’s Inner Shrine. Pilgrimages to sacred areas around Japan grew in popularity from the early 1600s, with the end of the violent Sengoku civil war period. As Shinto’s most sacred site, Ise-jingu Shrine was no exception. However, most commoners who lived far from Ise could not afford the journey, so communities would pool their resources and send a single villager to make the pilgrimage on their behalf. With the influx of worshippers came money for food, accommodation, and entertainment. Oharaimachi still prospers as a pilgrimage center to this day.

Authentic atmosphere of a traditional Japanese town:
Walking along the stone-paved thoroughfare of Oharaimachi, visitors will be transported back in time to a traditional Japanese town. The old-fashioned residences lining the street add to the nostalgic charm of the area. Here, tourists can find an impressive array of Japanese cuisine, traditional craftwork, and a wide variety of souvenirs. The street runs parallel to the Isuzu River, providing a peaceful backdrop for a leisurely stroll away from the seasonal crowds.

Local traditional cuisine:
Oharaimachi is known for its delicious local specialties. One of the most popular dishes is akafuku, a mochi rice cake with an outer layer of sweet red bean paste. Visitors should not miss the opportunity to try Ise udon, thick noodles served in a rich, dark broth. Another must-try dish is tekone-zushi, featuring a bowl of rice topped with raw fish. These culinary delights showcase the rich and diverse food culture of the region.

Curiosities galore:
Oharaimachi is a treasure trove of fascinating shops selling unique and traditional items. From typical Japanese souvenirs to truly one-of-a-kind gifts, there is something for everyone. Visitors can find honey made by bees kept right outside the store, beautifully carved statues made of stone, glass or crystal, and even dried fish skins. Don’t forget to have your camera ready to capture these extraordinary finds. Along the way, tourists can also witness artisans plying their trade at traditional workshops, providing a glimpse into the craftsmanship that has been passed down through generations.

Witness the monthly early-morning pilgrimage:
Tsuitachi Mairi, or the “First Day Pilgrimage,” is a monthly event that takes place on the first day of every month. Worshippers wake up early to visit Ise-jingu Shrine and pray for health, wealth, and bountiful harvests. Several shops in Oharaimachi open early in the morning for this occasion, allowing visitors to experience the spiritual atmosphere of the shrine. Additionally, there is a morning market in the area that is open until 8:00 a.m., offering fresh produce and local delicacies.

How to Get There:
Oharaimachi leads right up to the Inner Shrine of Ise-jingu Shrine. If visitors have already visited the Outer Shrine in central Ise, they can take a bus to Oharaimachi, which takes about 10 to 15 minutes. For those coming from elsewhere by train, Isuzugawa Station is the closest station. Buses from the station run frequently and only take six minutes each way. Isuzugawa Station is accessible from major cities on the Kintetsu Line, such as Nagoya, Osaka-Namba, and Kyoto.

Conclusion:
Oharaimachi, with its traditional charm and proximity to Ise-jingu Shrine, offers visitors a unique and authentic Japanese experience. From exploring the old-fashioned streets lined with shops and restaurants to indulging in local cuisine and witnessing the monthly early-morning pilgrimage, there is something for everyone in this historic town. Whether it’s immersing oneself in the traditional atmosphere or discovering fascinating curiosities, Oharaimachi is a must-visit destination for those seeking a deeper understanding of Japan’s rich cultural heritage.

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