Key Takeaways
Overview
The Tourism Authority of Thailand (TAT) and the Federation of National Film Association have come together to organize an enchanting movie festival called the “Amazing Film Festival Experience.” This festival aims to promote Thai films and establish Thailand as the “World’s Best Film Destination.” The event will take place from June 2-4, 2023, at Wisdom Valley, Chonburi. The festival will showcase Thai films under the strategy of Soft Power: F – Film and will feature four new engaging movie formats.
TAT Deputy Governor for Tourism Products and Business, Mr. Apichai Chatchalermkit, stated that the agency’s goal is to revitalize Thailand’s tourism industry by focusing on experiential tourism and utilizing soft power to promote travel. The agency aims to leverage Thai identity, way of life, local wisdom, and arts & culture as selling points to enhance the travel experience for tourists. TAT is committed to delivering a meaningful travel experience and positioning Thailand as a valuable destination.
One of TAT’s strategies to achieve this is organizing the Amazing Film Festival Experience, leveraging the soft power of films. The film industry will be developed into an important tourism product and linked to various forms of tourism. Thai destinations have been featured in famous Thai and foreign movies, attracting the attention of movie enthusiasts who are keen to visit these places. This viral trend on social media has created an opportunity for Thailand to become an international filming destination. Thailand offers comprehensive production facilities, knowledgeable personnel, and diverse locations, making film production in the kingdom convenient and efficient.
The Concept of the Amazing Film Festival Experience
The Amazing Film Festival Experience is organized under the concept of the “World’s Best Film Destination.” The festival aims to reflect creative ideas and promote uniqueness to help Thailand gain world-class film-city status. The event will comprise various interesting activities, including a Film Showcase & Exhibition, where experts will share their knowledge about the production process.
Additionally, the festival will feature a short-film event, Installation Art, more than 20 Thai and foreign films, and a highlight activity that offers participants new dimensions of outdoor film viewing. There will be four different formats for watching movies:
1. Watching movies on a giant screen by the lake.
2. Watching movies on a vertical screen (Vertical Theater).
3. Watching outdoor movies reminiscent of the old days.
4. Experiencing Thailand’s first ‘Forest Theater.’
Participants will also have the opportunity to snap pictures of famous movie scenes for a photo check-in. They can enjoy local food at various booths and relax by the lake while listening to music from popular artists like Jannine Parawie Weigel, Proxie, Dept, Chawarin Perdpiriyawong, Arak Amornsupasiri, and Lomosonic.
The Amazing Film Festival Experience aims to serve as a platform for knowledge exchange within the industry and promote cooperation between the tourism and film industries in promoting Thailand’s soft power internationally. The development and standardization of products in both industries will contribute to economic and cultural growth, benefiting the country in terms of the cultural effect. TAT expects the event to generate at least 50 million baht for the local economy.
Participation and Further Details
The Amazing Film Festival Experience is open to everyone and admission is free. For more details, interested individuals can visit the Facebook fanpages of Amazing Film Festival Experience or Thailand Festival, or check the www.thailandfestival.org website. They can also contact TAT’s Contact Center via 1672 for further information or assistance.
Conclusion
The Amazing Film Festival Experience organized by the Tourism Authority of Thailand and the Federation of National Film Association is set to be an enchanting event that promotes Thai films and positions Thailand as the “World’s Best Film Destination.” Through this festival, Thailand aims to leverage the soft power of films and attract movie enthusiasts from around the world. The event will showcase Thai films in various engaging formats, offering participants a unique and immersive movie-watching experience.
By organizing such events, Thailand’s tourism industry will be revitalized, with a focus on experiential tourism and the promotion of Thai identity, way of life, local wisdom, and arts & culture. The Amazing Film Festival Experience will serve as a platform for knowledge exchange and cooperation between the tourism and film industries, contributing to economic and cultural development.
Everyone is invited to attend the Amazing Film Festival Experience and explore the world of Thai films. This event promises to be a memorable and valuable experience, showcasing Thailand’s rich cultural heritage and its potential as a world-class film destination.
Subscribe, follow travelbloggerindonesia.com